My Preferred Store: 1607 George Street, La Crosse, WI   [change]

Now Offering IGA Products

Our Town Fresh Market IGA is Hometown Proud to welcome IGA Products to our stores!

Sign Up Today!

Text ourtown3 to 91355DEALS (913-553-3257) to opt-in to receive text messages from Our Town Fresh Market La Crosse.

Our Town Fresh Market

Our family-owned store is your local community connection for high quality foods, friendly service and great prices! Click here to learn more.

Welcome Home To Savings!

We are committed to find ways to save you money. Click here to learn about some of our great savings programs!

Grilling Season


Grilling Season has arrived and our Meat Department has a large variety of fresh meats to create the perfect meal!

Summer Celebrations


Stop in today to find everything you need for your summer get-togethers!

Fresh Produce


Our Produce Department has you covered this summer with fresh fruits & veggies!