My Preferred Store: 1607 George Street, La Crosse, WI   [change]

Now Offering IGA Products

Our Town Fresh Market IGA is Hometown Proud to welcome IGA Products to our stores!

Sign Up Today!

Text ourtown3 to 91355DEALS (913-553-3257) to opt-in to receive text messages from Our Town Fresh Market La Crosse.

Our Town Fresh Market

Our family-owned store is your local community connection for high quality foods, friendly service and great prices! Click here to learn more.

Welcome Home To Savings!

We are committed to find ways to save you money. Click here to learn about some of our great savings programs!

Healthy Options

We always have an abundance of healthy options - keep this spring season one of good health.

Spring is Here!

Springtime - bringing in fresh flowers and fresh produce!  Enjoy the beauty of the season!

Freshest Produce

We pride ourselves on providing fresh, delicious produce. Try some today!